Kick start your market entry in Germany

BW Business Bridge identifies and supports high-quality ICT product and service offerings for the German market.

Every company is provided with an individually developed roadmap for a successful start or expansion in Germany.

Benefits of the BW Business Bridge approach

BWBB delivers expert advice on German market entry or expansion. BWBB removes the two biggest obstacles for German companies when trying to contract foreign providers: Assessing the quality – and identifying the right talk-tos (bwcon member survey 2014).

Visibility in Germany

Stand out and have your offering noticed – accompany your own marketing with a strong message of trust and reliability

Regional and international sales support

Support your services and product sales inside Germanys IT industry networks

Networking and personal introductions

Build your own network inside Germany through personal introductions and individual recommendations

Events and exhibitions

Participate in the right events, choose the right German exhibitions for your company

Digital marketing

Reach your target audience in Germany through BWBB’s focussed publications

Market entry roadmap

Roll out your portfolio to the German market with BWBB’s market entry roadmap

Get your Germany roadmap

Develop a goal-oriented roadmap together with our BWBB experts: Skilled IT market professionals who have lived and worked in the German IT industry for a minimum of 15 years. Our colleagues apply no standard recipes – but arrive with a proven toolset and a structured agenda for your very individual 2-day roadmap workshop.

Accredited in various German network initiatives, the BWBB experts bring their solid experience, their lively network of contacts and their own hands-on knowledge in market entry, sales and marketing to the BWBB-certified companies.

Value proposition and market segmentation

What exactly separates your offering from the competition? Are you working on an exactly defined segment in the market – do your offerings perfectly match the needs?

Target audience and marketing messages

Who exactly are you talking to, what are your clients’ expectations – and how are you meeting and exceeding them?

Networking in Germany

Meeting the right people, visiting the right events (no, it’s not the CeBIT) and networking with your clients in Germany

Who we are / Contact

The BW Business Bridge identifies, validates and supports foreign IT companies for the German market. BWBB develops individual market entry roadmaps for Germany in concise and focussed 2-day workshops.

The BWBB mission is to separate the wheat from the chaff in the global IT products and services market – and identify the „serious players“ required for the continuous growth of the German ICT industry.


+49 761 45 89 500


BW Business Bridge
Reinsburgstraße 35c
70187 Stuttgart

Business Hours

Mon – Fri 09:00-18:00 CET

This is our network in Germany. It can be yours, too.